How can companies measure the success of their CX ambassador program and track the impact these advocates have on brand awareness and customer loyalty?

Brand Awareness
Companies can measure the success of their CX ambassador program by tracking key performance indicators such as customer satisfaction scores, retention rates, and referral rates. They can also conduct surveys and gather feedback from customers who have interacted with the ambassadors to gauge their impact on brand awareness and loyalty. Additionally, companies can use social media monitoring tools to track the reach and engagement of their ambassadors' content and monitor sentiment towards the brand.