How can companies effectively measure the success and ROI of their CX ambassador program in order to justify continued investment and growth in the program?

Companies can measure the success of their CX ambassador program by tracking key performance indicators such as customer satisfaction scores, customer retention rates, and referral rates. They can also use surveys and feedback forms to gather direct input from customers about their experiences with the program. Calculating the return on investment can be done by comparing the costs of the program to the revenue generated from increased customer loyalty and sales. By regularly analyzing these metrics and making adjustments based on the data, companies can demonstrate the impact of the program and justify further investment and expansion.