In addition to tracking customer satisfaction and employee engagement, how can companies effectively measure the success of their customer-oriented strategies in today's fast-paced digital landscape, and what role does social media play in shaping customer perceptions and overall brand reputation?

A: Companies can effectively measure the success of their customer-oriented strategies in today's digital landscape by analyzing key performance indicators such as customer retention rates, referral rates, and customer lifetime value. Social media plays a crucial role in shaping customer perceptions and overall brand reputation by providing a platform for customers to share feedback, reviews, and experiences with a wide audience. Companies can monitor social media channels for mentions, sentiment analysis, and engagement metrics to gauge the effectiveness of their customer-oriented strategies and make necessary adjustments to improve customer satisfaction and loyalty.