How can companies measure the success of their efforts to instill customer-oriented behavior at every level of their organization, and what are some key metrics they should be tracking to ensure continuous improvement in customer satisfaction?

Companies can measure the success of their efforts to instill customer-oriented behavior by tracking metrics such as customer satisfaction scores, Net Promoter Score (NPS), customer retention rates, and customer feedback. These metrics can help companies understand how well they are meeting customer needs and expectations. By regularly monitoring these metrics and making adjustments as needed, companies can ensure continuous improvement in customer satisfaction and loyalty. Additionally, companies can also conduct regular employee training and surveys to gauge employee understanding and commitment to customer-oriented behavior.