How can brands effectively measure the success of their tailored customer loyalty programs in terms of both customer retention and new customer acquisition, and what metrics should they prioritize to ensure long-term growth and loyalty?

Brands can effectively measure the success of their tailored customer loyalty programs by tracking key metrics such as customer retention rate, repeat purchase rate, customer lifetime value, and net promoter score. By analyzing these metrics, brands can evaluate the impact of their loyalty programs on both retaining existing customers and acquiring new ones. Prioritizing metrics that indicate long-term growth and loyalty, such as customer lifetime value and net promoter score, can help brands ensure that their loyalty programs are driving sustainable business growth and fostering strong customer relationships over time.