How can brands effectively measure the success and ROI of their customer loyalty programs, and what key metrics should they consider to ensure they are achieving their goals in fostering brand loyalty and positive CX behaviors?

Brands can effectively measure the success and ROI of their customer loyalty programs by tracking key metrics such as customer retention rates, repeat purchase frequency, customer lifetime value, and Net Promoter Score. These metrics help brands understand the impact of their loyalty programs on customer behavior and overall satisfaction. By analyzing these metrics regularly, brands can identify areas for improvement and make data-driven decisions to enhance their customer loyalty initiatives and ultimately foster positive CX behaviors.