How can companies measure the success of their customer experience strategy after implementing insights from Customer Journey Mapping, and what key metrics should they be tracking to ensure they are effectively boosting their competitive advantage in the market?

Companies can measure the success of their customer experience strategy after implementing insights from Customer Journey Mapping by tracking key metrics such as customer satisfaction scores, Net Promoter Score (NPS), customer retention rates, and customer lifetime value. These metrics can help companies gauge the impact of their customer experience improvements on customer loyalty, advocacy, and overall profitability. By continuously monitoring and analyzing these metrics, companies can ensure they are effectively boosting their competitive advantage in the market by delivering exceptional customer experiences that drive customer loyalty and long-term growth.