How can companies effectively measure the success of their customer experience strategies implemented through social media and digital platforms, and what key performance indicators should they be focusing on to ensure they are creating lasting impressions on their customers?

Companies can effectively measure the success of their customer experience strategies through social media and digital platforms by tracking key performance indicators such as customer engagement levels, customer satisfaction scores, and conversion rates. By monitoring metrics like response times, customer feedback, and brand sentiment, companies can gauge the impact of their strategies on customer perceptions and loyalty. Additionally, analyzing data on customer retention rates, referrals, and repeat purchases can help companies determine if their customer experience initiatives are creating lasting impressions and driving long-term customer relationships.