How can companies effectively measure the success and impact of their customer-centric culture initiatives, and what key metrics should they be tracking to ensure continuous improvement and alignment with customer needs?

Companies can effectively measure the success and impact of their customer-centric culture initiatives by tracking key metrics such as customer satisfaction scores, Net Promoter Score (NPS), customer retention rates, and customer lifetime value. These metrics provide insight into how well the company is meeting customer needs and building long-term relationships. Additionally, companies can conduct regular customer feedback surveys, analyze customer complaints and feedback, and monitor social media and online reviews to gauge customer sentiment and identify areas for improvement. By consistently monitoring these metrics and making data-driven decisions, companies can ensure continuous improvement and alignment with customer needs.