In what ways can companies measure the success of their customer-centric approach in building long-term brand advocacy, beyond just tracking customer loyalty and satisfaction scores?

Companies can measure the success of their customer-centric approach by analyzing customer retention rates, referral rates, and customer lifetime value. They can also track social media engagement, online reviews, and customer feedback to gauge brand advocacy. Additionally, monitoring customer behavior such as repeat purchases, cross-selling, and upselling can provide insights into the effectiveness of their customer-centric strategy. Lastly, conducting surveys or focus groups to gather qualitative data on customer perceptions and experiences can offer valuable insights into the impact of their approach on building long-term brand advocacy.