How can international companies effectively measure the success of their culturally sensitive CX strategies in diverse markets and continuously improve upon them to better meet the evolving needs and expectations of customers around the world?

International companies can effectively measure the success of their culturally sensitive CX strategies in diverse markets by conducting regular customer surveys and feedback sessions to gather insights on customer satisfaction and preferences. They can also analyze key performance indicators such as customer retention rates, Net Promoter Scores, and customer lifetime value to track the impact of their strategies. To continuously improve upon these strategies, companies should invest in ongoing cultural training for employees, adapt their products and services to local preferences, and collaborate with local partners to better understand the unique needs and expectations of customers in each market. By staying agile, responsive, and open to feedback, international companies can better meet the evolving needs and expectations of customers around the world.