In what ways can international companies measure the success of their cultural diversity initiatives in customer experience strategies, and how can they continuously adapt and improve to stay competitive in the ever-changing global market landscape?

International companies can measure the success of their cultural diversity initiatives in customer experience strategies by tracking key performance indicators such as customer satisfaction scores, customer retention rates, and sales growth in diverse markets. They can continuously adapt and improve by soliciting feedback from customers and employees, conducting regular diversity training and workshops, and benchmarking against industry best practices. Staying competitive in the ever-changing global market landscape requires a commitment to ongoing cultural competence, innovation, and agility to respond to shifting customer needs and market trends.