How can brands measure the success of their efforts to incorporate cultural diversity into their Customer Experience strategies, and what key metrics should they be looking at to ensure they are resonating with a global audience?

Brands can measure the success of their efforts to incorporate cultural diversity into their Customer Experience strategies by analyzing customer feedback, monitoring engagement metrics, and tracking sales and customer retention rates. Key metrics to consider include customer satisfaction scores, diversity and inclusion representation in marketing campaigns, website traffic from diverse regions, and social media engagement from a global audience. By continuously evaluating these metrics and making adjustments based on the data, brands can ensure they are resonating with a diverse and global audience.