How can companies effectively measure the success of their cross-functional teams in maintaining a customer-centric approach, and what strategies can be implemented to address any gaps in customer focus that may arise during collaboration?

Companies can measure the success of their cross-functional teams in maintaining a customer-centric approach by tracking key performance indicators related to customer satisfaction, retention, and loyalty. They can also conduct regular customer feedback surveys and analyze customer complaints and inquiries to gauge the team's effectiveness. To address any gaps in customer focus that may arise during collaboration, companies can implement strategies such as providing ongoing customer service training to team members, establishing clear communication channels between different departments, and encouraging cross-functional team members to regularly interact with customers to gain insights and feedback. Additionally, creating a customer-centric culture within the organization and aligning team goals and incentives with customer satisfaction metrics can help ensure that the focus remains on the customer throughout the collaboration process.