How can companies effectively measure the success of their cross-functional collaboration efforts in terms of both short-term results and long-term impact on sustainable growth and competitive advantage?

Companies can effectively measure the success of their cross-functional collaboration efforts by setting clear and measurable goals that align with overall business objectives. They can track short-term results through key performance indicators (KPIs) such as project milestones, cost savings, and customer satisfaction. To assess long-term impact on sustainable growth and competitive advantage, companies can evaluate metrics like employee engagement, innovation rate, market share growth, and customer retention. Regularly reviewing these metrics and adjusting strategies accordingly can help companies ensure that their cross-functional collaboration efforts are driving positive outcomes for the organization.