How can companies effectively measure the success of their efforts to balance technology and human interaction in the customer experience realm, and what strategies can they implement to continuously improve this balance over time?

Companies can measure the success of balancing technology and human interaction in the customer experience realm by tracking key performance indicators such as customer satisfaction scores, response times, and customer retention rates. They can also gather feedback through surveys, focus groups, and social media to understand customer perceptions. To continuously improve this balance over time, companies can invest in training their employees to enhance their interpersonal skills, utilize customer relationship management tools to personalize interactions, and regularly update and optimize their technology platforms based on customer feedback and industry trends.