How can international teams effectively measure the success of their efforts in incorporating cultural diversity into their customer experience strategies, and what key performance indicators should they pay attention to in order to ensure they are meeting the unique needs of culturally diverse customers?
International teams can effectively measure the success of their efforts in incorporating cultural diversity into their customer experience strategies by regularly collecting feedback from culturally diverse customers through surveys or focus groups. Key performance indicators to pay attention to include customer satisfaction levels, customer retention rates, and sales growth among culturally diverse customer segments. Additionally, monitoring customer complaints related to cultural sensitivity and conducting regular cultural competency training for team members can help ensure that the unique needs of culturally diverse customers are being met.
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