How can companies measure the success of their efforts in balancing advanced technology and human interaction in customer service, and what key metrics should they consider to ensure a personalized and empathetic customer experience in the digital age?

Companies can measure the success of their efforts in balancing technology and human interaction in customer service by tracking key metrics such as customer satisfaction ratings, response times, resolution rates, and customer retention. To ensure a personalized and empathetic customer experience in the digital age, companies should also consider metrics like customer feedback, Net Promoter Score (NPS), and customer lifetime value. By analyzing these metrics, companies can gauge the effectiveness of their customer service strategies and make necessary adjustments to maintain a balance between advanced technology and human touch.