In what ways can companies measure the success of their efforts to balance digital tools and human touch in creating personalized customer experiences, and how can they continuously improve and evolve their strategies based on this data?

Companies can measure the success of their efforts by tracking key metrics such as customer satisfaction scores, customer retention rates, and conversion rates. They can also use data analytics to analyze customer interactions and feedback to understand preferences and pain points. To continuously improve, companies can use A/B testing to experiment with different approaches and gather real-time feedback. They can also leverage technologies like AI and machine learning to personalize customer experiences at scale and stay ahead of evolving customer expectations.