How can companies measure the success of their customer-centric culture in terms of both quantitative business performance metrics and qualitative customer loyalty and advocacy indicators?

Companies can measure the success of their customer-centric culture by tracking quantitative metrics such as customer retention rates, repeat purchase frequency, and average customer lifetime value. They can also monitor qualitative indicators like Net Promoter Score (NPS), customer satisfaction scores, and customer testimonials and reviews. By analyzing both types of data, companies can gain a comprehensive understanding of how well their customer-centric initiatives are driving business performance and fostering customer loyalty and advocacy.