How can businesses measure the success of their user-generated content campaigns in terms of brand credibility and customer engagement, and what strategies can they use to continually improve and optimize their approach in leveraging "Wow Moments" shared by customers on social media?

Businesses can measure the success of their user-generated content campaigns in terms of brand credibility and customer engagement by tracking metrics such as likes, shares, comments, and overall reach of the content. They can also monitor sentiment analysis to gauge how customers perceive the brand. To continually improve and optimize their approach in leveraging "Wow Moments" shared by customers on social media, businesses can actively engage with users by responding to comments, sharing user-generated content on their own platforms, and incentivizing customers to share their positive experiences. Additionally, businesses can conduct surveys or gather feedback to understand what resonates with their audience and tailor their content strategy accordingly.