How can companies measure the success of their social media engagement strategies in building customer trust and loyalty in remote CX interactions?

Companies can measure the success of their social media engagement strategies by analyzing key metrics such as engagement rates, sentiment analysis, and customer feedback. They can also track customer retention rates and repeat purchase behavior to gauge loyalty. Additionally, monitoring customer satisfaction scores and response times to inquiries can provide insights into the effectiveness of remote CX interactions. By combining these quantitative and qualitative data points, companies can assess the impact of their social media engagement strategies on building customer trust and loyalty in remote interactions.