In what ways can companies measure the success of their social media engagement strategies in enhancing customer engagement and fostering a sense of community in remote customer interactions?

Companies can measure the success of their social media engagement strategies by tracking metrics such as likes, shares, comments, and follower growth. They can also analyze sentiment analysis to understand how customers are responding to their content. Additionally, companies can monitor the number of customer inquiries and complaints resolved through social media channels. By conducting surveys and collecting feedback from customers, companies can gauge the level of community building and engagement achieved through remote interactions.