How can companies measure the effectiveness of their social media strategies in enhancing customer satisfaction and building a customer-centric culture?

Companies can measure the effectiveness of their social media strategies by tracking engagement metrics such as likes, shares, comments, and click-through rates. They can also conduct surveys or gather feedback directly from customers to gauge their satisfaction levels. Monitoring sentiment analysis and brand mentions on social media platforms can provide insights into the overall perception of the company. Additionally, tracking customer retention rates and repeat purchases can indicate the impact of social media strategies on building a customer-centric culture.