How can companies measure the effectiveness of their social media strategies in enhancing customer experience and building authentic relationships with their customers in today's digital age?

Companies can measure the effectiveness of their social media strategies by analyzing engagement metrics such as likes, comments, shares, and click-through rates. They can also track sentiment analysis to gauge customer satisfaction and sentiment towards the brand. Additionally, monitoring customer feedback and reviews on social media platforms can provide valuable insights into the impact of their strategies on customer experience. Finally, conducting surveys and gathering data on customer behavior and preferences can help companies understand how their social media efforts are contributing to building authentic relationships with their customers in the digital age.