How can brands measure the effectiveness of their social media strategies in building customer loyalty and advocacy, and what key metrics should they be tracking to gauge success?

Brands can measure the effectiveness of their social media strategies in building customer loyalty and advocacy by tracking metrics such as engagement rates, follower growth, sentiment analysis, and customer retention. They can also use tools like social listening to monitor conversations about their brand and industry. By analyzing these metrics, brands can gauge the success of their social media strategies in fostering customer loyalty and advocacy.