How can companies effectively measure the success of their social media-driven onboarding processes in terms of customer satisfaction and retention rates?

Companies can measure the success of their social media-driven onboarding processes by tracking key metrics such as customer engagement, feedback, and retention rates. They can also utilize surveys and feedback forms to gather direct input from customers about their onboarding experience. Analyzing social media analytics, such as the number of followers gained or the level of interaction on posts related to onboarding, can also provide insights into the effectiveness of the process. Additionally, comparing customer satisfaction and retention rates before and after implementing social media-driven onboarding can help companies assess the impact of their efforts.