How can companies effectively measure the impact of their social media efforts on enhancing customer relationships and fostering a customer-oriented culture in the digital age?

Companies can measure the impact of their social media efforts by tracking key metrics such as engagement rates, customer feedback, and sentiment analysis. They can also use tools like social media analytics platforms to monitor the reach and effectiveness of their campaigns. Additionally, conducting surveys and collecting customer testimonials can provide valuable insights into how social media is influencing customer relationships. By analyzing these data points, companies can better understand the impact of their social media efforts on fostering a customer-oriented culture in the digital age.