How can companies measure the impact of their social media strategies on enhancing brand culture and identity among their remote CX ambassadors, and what key metrics should they be tracking to ensure success?

Companies can measure the impact of their social media strategies on enhancing brand culture and identity among remote CX ambassadors by tracking engagement metrics such as likes, shares, and comments, as well as sentiment analysis to gauge the overall perception of the brand. They should also track follower growth and reach to see how their message is spreading among their target audience. Additionally, tracking conversion rates and customer feedback can provide insights into how effective their strategies are in driving customer loyalty and advocacy.