How can businesses effectively measure the impact of their social media strategies on customer engagement and emotional connection in a remote setting, and what tools or metrics should they use to track their progress?

Businesses can effectively measure the impact of their social media strategies on customer engagement and emotional connection in a remote setting by using tools such as social media analytics platforms to track metrics like engagement rates, click-through rates, and sentiment analysis. They can also use customer feedback surveys and sentiment analysis tools to gauge emotional connection. Additionally, tracking metrics such as customer response times, conversion rates, and customer retention rates can provide insights into the effectiveness of their social media strategies in building emotional connections with customers in a remote setting.