How can companies measure the success of their social media engagement strategies in terms of building stronger relationships with customers and increasing brand loyalty?

Companies can measure the success of their social media engagement strategies by tracking key metrics such as engagement rate, reach, and sentiment analysis. They can also analyze customer feedback and comments to gauge the level of satisfaction and loyalty towards the brand. Additionally, monitoring customer retention rates and repeat purchases can provide insights into the effectiveness of social media engagement in building stronger relationships and increasing brand loyalty. Companies can also conduct surveys or polls to directly gather feedback from customers on their social media interactions and experiences.