How can businesses measure the effectiveness of their social media engagement strategies in building trust and loyalty with their target audience?

Businesses can measure the effectiveness of their social media engagement strategies by tracking key metrics such as engagement rates, follower growth, and sentiment analysis. They can also conduct surveys or polls to gather direct feedback from their target audience on their perception of the brand. Analyzing customer reviews and comments on social media platforms can provide insights into the level of trust and loyalty being built. Additionally, businesses can compare their social media performance with competitors to gauge their effectiveness in engaging and retaining their target audience.