How can companies effectively measure the ROI of their virtual events and online communities in terms of customer engagement and loyalty, and what key metrics should they be tracking to ensure success in a digital-first environment?

Companies can effectively measure the ROI of their virtual events and online communities by tracking key metrics such as attendance rates, engagement levels, customer feedback, lead generation, and conversion rates. They should also monitor metrics related to customer retention, repeat participation, and overall satisfaction to gauge long-term loyalty and engagement. By analyzing data from these metrics, companies can assess the impact of their virtual events and online communities on customer engagement and loyalty, and make informed decisions to improve their digital strategies in a digital-first environment.