How can brands effectively measure the ROI of their social media and interactive technology campaigns to ensure they are creating lasting impressions on their audience?

Brands can effectively measure the ROI of their social media and interactive technology campaigns by setting clear objectives and KPIs before launching the campaign. They can track metrics such as engagement rates, click-through rates, conversions, and customer acquisition costs to evaluate the impact of their campaigns. Additionally, brands can use tools like Google Analytics, social media analytics platforms, and customer surveys to gather data and insights on their audience's behavior and preferences. By analyzing this data regularly and adjusting their strategies accordingly, brands can ensure they are creating lasting impressions on their audience and maximizing their ROI.