How can businesses effectively measure the ROI of their investments in emerging technologies to ensure that they are maximizing their competitiveness in the market?

Businesses can effectively measure the ROI of their investments in emerging technologies by setting clear objectives and key performance indicators (KPIs) before implementing the technology. They should track and analyze data related to the technology's impact on productivity, cost savings, revenue growth, and customer satisfaction. Utilizing tools such as ROI calculators, benchmarking against industry standards, and conducting regular performance reviews can help businesses assess the success of their technology investments and make informed decisions to maximize their competitiveness in the market. Regularly reviewing and adjusting strategies based on the ROI data will ensure that businesses are continuously improving and staying ahead of the competition.