How can companies measure the ROI of implementing digital tools for employee support in customer experience, and how can they use this data to continuously improve and align with their business goals and strategy?

Companies can measure the ROI of implementing digital tools for employee support in customer experience by tracking key performance indicators such as employee productivity, customer satisfaction scores, and cost savings. They can use this data to identify areas for improvement and align with their business goals and strategy by analyzing trends, gathering feedback from employees and customers, and making data-driven decisions to optimize the use of digital tools. Continuous monitoring and evaluation of the ROI will help companies stay agile and adaptable to changes in the market and customer preferences.