How can companies effectively measure the ROI of their investment in CX awards and ensure that it is positively impacting their bottom line in the long run?

Companies can effectively measure the ROI of their investment in CX awards by tracking key performance indicators such as customer satisfaction scores, customer retention rates, and repeat purchase behavior. They can also conduct surveys and gather feedback from customers to gauge the impact of the awards on their overall experience. To ensure that the investment is positively impacting their bottom line in the long run, companies should analyze the data collected and make adjustments to their CX strategies based on the insights gained. Additionally, they can compare their financial performance before and after receiving the awards to determine the direct impact on profitability.