How can companies effectively measure the ROI of their recognition and rewards program for top-performing CX ambassadors, and use this data to justify investment in technology and social media integration for future initiatives?

Companies can effectively measure the ROI of their recognition and rewards program for top-performing CX ambassadors by tracking key performance indicators such as customer satisfaction scores, retention rates, and referral rates. They can also conduct surveys and interviews to gather feedback from ambassadors on the impact of the program. By analyzing this data, companies can demonstrate the tangible benefits of the program and justify investment in technology and social media integration for future initiatives to further enhance the customer experience and drive business results.