How can companies effectively measure the ROI of incorporating customer insights into their business strategy, and what are some key metrics they should track to ensure success and growth?

Companies can effectively measure the ROI of incorporating customer insights by tracking metrics such as customer satisfaction scores, customer retention rates, and net promoter scores. They can also analyze the impact of customer insights on key performance indicators such as revenue growth, market share, and customer lifetime value. By regularly monitoring these metrics and comparing them to benchmarks and industry standards, companies can ensure that their investment in customer insights is driving success and growth in their business strategy.