How can companies effectively measure the ROI of their customer-centric initiatives to ensure they are driving tangible value and impacting overall business success?

Companies can measure the ROI of their customer-centric initiatives by tracking metrics such as customer satisfaction, retention rates, and repeat purchase behavior. They can also conduct surveys and gather feedback from customers to assess the impact of these initiatives. Additionally, companies can compare the cost of implementing customer-centric strategies to the revenue generated as a result of these efforts to determine the overall ROI. By continuously monitoring and analyzing these metrics, companies can ensure that their customer-centric initiatives are driving tangible value and contributing to overall business success.