How can companies effectively measure the ROI of their customer-centric initiatives to ensure long-term success and sustainability of their customer-centric culture?

Companies can effectively measure the ROI of their customer-centric initiatives by tracking key performance indicators such as customer satisfaction scores, customer retention rates, and customer lifetime value. They can also analyze the impact of these initiatives on revenue growth and profitability. Additionally, conducting surveys and collecting feedback from customers can provide valuable insights into the success of customer-centric strategies. By regularly monitoring and evaluating these metrics, companies can make data-driven decisions to continuously improve their customer-centric culture and ensure long-term success and sustainability.