How can companies effectively measure the ROI of their customer-centric initiatives and ensure that they are achieving tangible results in terms of customer satisfaction and loyalty?

Companies can measure the ROI of their customer-centric initiatives by tracking key performance indicators such as customer retention rates, customer lifetime value, and Net Promoter Score. They can also conduct customer surveys and feedback sessions to gather insights on customer satisfaction and loyalty. Additionally, companies can analyze data from customer interactions and purchases to understand the impact of their initiatives on customer behavior. Regularly reviewing and adjusting strategies based on these metrics will help ensure that companies are achieving tangible results in terms of customer satisfaction and loyalty.