How can companies measure the ROI of their cross-functional collaboration efforts in terms of driving business growth and success, and what key metrics should be considered in evaluating the effectiveness of these initiatives?

Companies can measure the ROI of their cross-functional collaboration efforts by tracking key performance indicators such as increased revenue, cost savings, improved customer satisfaction, and faster time-to-market for new products or services. Other metrics to consider include employee engagement, productivity gains, and reduction in project delays or errors. By analyzing these metrics, companies can determine the impact of cross-functional collaboration on business growth and success and make informed decisions on how to improve and optimize their collaborative efforts.