How can businesses measure the ROI of investing in collaboration tools and technology to enhance cross-functional collaboration and understanding of other CX-relevant roles within the organization?

Businesses can measure the ROI of investing in collaboration tools and technology by tracking improvements in communication efficiency, project completion times, and overall productivity. They can also assess the impact on customer satisfaction and retention rates, as well as employee engagement and satisfaction. Additionally, businesses can conduct surveys or interviews to gather feedback on the effectiveness of the tools in enhancing cross-functional collaboration and understanding of other CX-relevant roles within the organization. Analyzing data on cost savings, revenue growth, and other key performance indicators can also help quantify the benefits of investing in collaboration tools and technology.