How can businesses measure the ROI of implementing artificial intelligence and virtual reality technologies in their customer experience strategy, and what key performance indicators should they consider when evaluating the success of these initiatives?

Businesses can measure the ROI of implementing artificial intelligence and virtual reality technologies in their customer experience strategy by tracking metrics such as customer satisfaction scores, conversion rates, and average order value. Key performance indicators to consider when evaluating the success of these initiatives include customer retention rates, cost savings from automation, and increases in customer engagement metrics. Additionally, businesses should also monitor the impact of AI and VR technologies on operational efficiency and employee productivity to fully assess the overall ROI.