How can companies effectively measure the ROI of implementing artificial intelligence and virtual reality in their CX programs to ensure they are truly revolutionizing their customer experience and staying ahead of the competition?

Companies can effectively measure the ROI of implementing artificial intelligence and virtual reality in their CX programs by tracking key performance indicators such as customer satisfaction scores, customer retention rates, and average handle time. They can also conduct A/B testing to compare the impact of AI and VR on customer interactions. Additionally, companies can analyze data on cost savings, revenue growth, and operational efficiency to determine the financial impact of these technologies on their CX programs. By continuously monitoring and analyzing these metrics, companies can ensure they are truly revolutionizing their customer experience and staying ahead of the competition.