How can businesses measure the ROI of integrating artificial intelligence and virtual reality into their customer experience strategies, and what key metrics should they track to ensure success in the rapidly changing digital landscape?

Businesses can measure the ROI of integrating artificial intelligence and virtual reality into their customer experience strategies by tracking metrics such as customer satisfaction, conversion rates, cost savings, and customer retention. Key metrics to track include customer engagement levels, increased sales or revenue, improved operational efficiency, and customer feedback. By analyzing these metrics, businesses can evaluate the impact of AI and VR on their customer experience and make data-driven decisions to ensure success in the evolving digital landscape.