How can businesses effectively measure the ROI of implementing artificial intelligence and automation technologies in improving technology infrastructure and enhancing customer experience?

Businesses can measure the ROI of implementing AI and automation technologies by tracking key performance indicators such as cost savings, efficiency gains, and revenue growth attributed to these technologies. They can also conduct A/B testing to compare the performance of AI and automation systems against traditional methods. Additionally, businesses can gather feedback from customers to assess the impact of these technologies on their overall experience and satisfaction levels. Regularly reviewing and analyzing data related to the implementation of AI and automation can help businesses quantify the benefits and determine the success of these initiatives.