How can companies effectively measure the ROI of their CX Ambassador program, and what strategies can they implement to ensure that their brand advocates are consistently delivering positive customer experiences that drive loyalty and advocacy?

Companies can measure the ROI of their CX Ambassador program by tracking metrics such as customer satisfaction scores, repeat purchase rates, and referral rates. They can also conduct surveys and gather feedback from customers who have interacted with brand advocates. To ensure brand advocates are consistently delivering positive customer experiences, companies can provide ongoing training, support, and incentives to motivate and reward their ambassadors. Additionally, companies can establish clear guidelines and expectations for brand advocates to follow, and regularly monitor and evaluate their performance to ensure they are meeting customer expectations.