How can organizations effectively measure the ROI of their social media customer engagement strategies, and what metrics should they focus on to determine the success of their efforts in real-time?

Organizations can effectively measure the ROI of their social media customer engagement strategies by tracking metrics such as conversion rates, customer acquisition costs, and customer lifetime value. They should focus on metrics like engagement rate, click-through rate, and sentiment analysis to determine the success of their efforts in real-time. By analyzing these metrics, organizations can gauge the impact of their social media efforts on driving customer engagement, brand awareness, and ultimately, sales.